Job Description
Job Summary
Responsible for the myWalgreens brand marketing strategy and activation plans that support member events and experiences. The role will also be responsible for defining opportunities and overseeing enhancements within the omni-channel experience to elevate the member journey and drive intended member outcomes.
Job Responsibilities - Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position.
- Works collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, public relations activities, event strategies, online marketing programs, in-store marketing events, or mass media such as television and radio programs.
- Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments.
- Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.
- Establishes metrics and measurement plans to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction.
- Maintains a deep and thorough knowledge of products and services, business models, operations, competition, and the industry.
- Defines marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or enhance the customer experience.
- Develops and manages business unit marketing budgets.
- Collaborates with Operations to develop communications programs aimed at enabling local activation of marketing programs and improving employee awareness and compliance.
About Walgreens Boots Alliance Walgreens is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. Nasdaq WBA, an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBAs purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nations medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities nationwide.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
An Equal Opportunity Employer, including disability/veterans
Basic Qualifications
- Bachelor’s degree and at least 2 years of marketing experience OR a high school diploma and at least 5 years of marketing experience.
- At least 2 years of experience with marketing project management.
- At least 2 years of experience presenting and reporting on marketing project plans and cost benefit analyses to appropriate stakeholders, executives and senior management.
- Experience in managing teams across business units.
- Experience providing customer service to internal and external customers, managing teams across business units, and collaborating with internal resources, external resources to develop strategies, developing and delivering presentations, and communicating both verbally (on phone, one-on-one, to groups) and in writing (emails, letters, reports, presentations) to various audiences (work group, team, company management, prospective acquisitions, external clients).
- Experience with MS Office Suite.
- At least 1 year experience of direct leadership, indirect leadership and/or cross functional team leadership.
- Willing to travel up to 10% of the time for business purposes (within state and out of state).
Preferred Qualifications
- Bachelor’s Degree in Marketing and at least 5 years of experience in strategic marketing or product marketing preferably in health and wellness industry.
- MBA
- Experience developing and using strategic brand architecture to inform further branding decisions.
- Experience guiding the creation of brand guidelines and socializing throughout an organization.
- Experience working on loyalty or rewards programs.
- Experience leading and driving the development of new or established brands to deliver annual sales and profit targets.
- Experience developing platforms from strategy, to concept to commercialization.
Job Tags
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