Job Description
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Role
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! As a vital member of the SMB Product Growth team, this role requires close collaboration with marketing teams, in-market sales leadership, product managers and engineering teams in a rapidly evolving environment. Key skills for success include the ability to drive projects cross-functionally and how to grow the business with a product mindset.
Responsibilities
1. Identify customer pain points in the entire lifecycle from onboarding to early stage retention and long term growth, and develop corresponding strategies and ads management product optimization plans.
2. Collaborate with acquisition teams and algo team to better segment & identify high potential customers from the very beginning and ensure their onboarding success and early stage retention, though customized growth campaigns and onboarding flow.
3. Collaborate with ads product team to improve ads performance for customers long term growth.
Qualifications
Qualifications
Minimum Qualifications: - Great customer centric mindset, can always prioritize customers value and experience in developing strategies and products.
- Strong goal driven sense and data sense, good at identifying and focusing on key growth opportunities from data analysis and customer researches.
- Experience partnering with international colleagues across multiple time zones and cultures, capable of thriving in ambiguity and adapting quickly to change.
Preferred Qualifications: - Customer-Centric and empathetic.
- Experience with acquisition-led efforts.
- Can work with global teams across different time zones.
- Be curious.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
Job Information
The base salary range for this position in the selected city is $128000 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Job Tags
Holiday work, Temporary work, Local area,